Ambitious business to shine on TV


Black-owned businesses are encouraged to apply for the chance to receive £100,000 worth of advertising on Channel 4, as well as access to mentoring, masterclasses and resources to accelerate business growth.

Lloyds Bank and Channel 4 have joined forces to launch the Black in Business initiative.

The initiative is looking for five ambitious Black-owned businesses who are ready to shine, and the winning businesses will each receive an incredible package, including:

  • £100,000 of TV advertising on Channel 4
  • Their own TV commercial
  • Six months of tailored business expertise, supported by DOES

A further five businesses will be selected as Rising Stars and will receive a package of support including a £3,000 grant, tailored consulting and promotional opportunities provided by Jamii, an online marketplace for Black businesses.

Every applicant will also receive access to a series of free business masterclasses led by industry-leading professionals, equipping participants with the tools to grow and scale their business.

We could be about to see some of our favourite Black-owned brands become household names with these TV ads, so it’s is a real moment for Black talent.

It would be fantastic to see some local winners from the Liverpool City Region, so if you run a business that’s ready for some TV advertising, head to channel4.com/blackinbusiness to apply.

Or if you don’t run a business… then let all your favourite Black-owned businesses know! The deadline to apply is June 26th and winners will be announced in September. Good luck!

Find out more about Lloyds Bank’s Black Entrepreneurs Programme here.