Busby Secures Investment through the LCR Angel Network


Personal safety app, Busby, and its sister technology RoadRadar have secured a seven-figure investment, including funds from a syndicate of angel investors through the Liverpool City Region (LCR) Angel Network’s introductions.

Founded in November 2019 by friends James Duffy, Kirk Ryan and Barry Green, Busby resides in Liverpool’s Global Innovation Hub for sensor technology, Sensor City and specialises in enhanced personal safety for individuals from cyclists to horse riders.

Busby’s unique incident detection algorithm can recognise if the user has been involved in a crash or fall. The app then automatically asks the user to confirm they are safe, alerting selected emergency contacts to their precise location using emergency services approved what3words, in the event they are unresponsive. 2021 saw the introduction of an impactful new Panic Button feature which alerts the same contacts at the press of a button, should the user feel unsafe for any reason.

Busby’s innovative platform boasts the most accurate incident detection algorithm in the world, with a 99.99% accuracy rate. Used in more than 95 countries with over 80 million activities tested by Busby’s built in machine learning, the app is constantly improving every day.

Funding achieved through the LCR Angel Network will now allow Busby to further develop the services and features it offers whilst also bolstering the team. In addition, Busby will be fully launching through Apple iOS and providing further opportunity for potential commercial partnerships such as those entered with Deliveroo and Sweatcoin.


James Duffy, Co-founder & Operations Director of Busby commented on the investment:

 “We’re incredibly delighted to have secured funding through the LCR Angel Network. Not only does this reaffirm what we’ve been working towards for the past 6 years with the faith shown in the team and the Busby platform by such discerning investors but it also allows us a step closer to achieving our dream of improving personal safety for users around the world”.


Marc d’Abbadie, Head of Equity at LCR Angel Network co-founder MSIF’s wholly-owned subsidiary AFM, added:

“We are very happy to see Busby secure the LCR Angel Network’s largest funding round to date. It demonstrates the continued momentum for businesses receiving angel investment following our events and is a testament to the strength in depth of the LCR Angel Network’s offering in terms both of the companies and investors who attend.

“We do not doubt that Busby and its new investors will go from strength to strength!”


Daniel Hayhurst, Legal Director at LCR Angel Network co-founder Brabners LLP, commented:

“Busby is an excellent example of the tech businesses being founded in the Liverpool City Region, bringing truly innovative, and in Busby’s case potentially lifesaving, solutions to the market. The LCR Angel Network is playing an increasingly important part of this ecosystem, helping ambitious companies to access early-stage capital to accelerate their growth plans. We look forward to following Busby’s continued success on the next stage of their exciting growth journey.”

If you’re an early-stage SME looking for capital to support the growth of your business, contact info@msif.co.uk